White Leaf LLC
Watchstox homepage

Case studies·2023

A Miami watch store, with the dealer tools behind it

The storefront for a pre-owned luxury watch shop in Downtown Miami, connected to the inventory and partner systems the desk already uses.

Client
Watchstox
Services
E-commerce, Integrations
Next.jsReactMongoDBEC2SocketseBayWatchfinderFileMaker

The problem

Watchstox buys, sells, trades, and services Rolex, Cartier, Audemars Piguet, Patek Philippe, and other pre-owned watches from a shop in Downtown Miami. The public site had to show real inventory, while the desk still depended on FileMaker and partner channels such as eBay and Watchfinder.

What we built

The live store lets a collector buy or sell from photographed inventory. Behind it, the site talks to the systems the team already runs: MongoDB for the catalog, sockets for live updates, FileMaker, and the eBay and Watchfinder integrations.

  • Buy, sell, trade, and service from one storefront
  • In-house watchmakers and an authenticity guarantee
  • 1 year warranty and a 14 day return policy
  • Affirm financing on eligible purchases

Where it stands

watchstox.com is the public shop. The integration work is what keeps the site, the shop floor, and the partner marketplaces on the same inventory.